We recently wrote for PR Week on the need for the industry to evolve. Read the full article here.
The PR industry is changing, yet the future holds lots of opportunities for agencies and brands who are able to adapt.
The power of the celebrity endorsement is officially dead. And one thing is for sure, it’s time to rethink the term ‘influencer’.
The 2016 conference focused on the issue of attracting talent. But one issue which struck me was our hesitancy to want to adapt to global changes.
Stories, Insights and now Zoom - Instagram is catching up. But has it come too late?
As the media changes its tone, Gorkana discusses how agencies can use this to their advantage and highlights the benefits of news with a happy ending.
As Specsavers look to trademark the word “should’ve” (and of course, 'shouldve', for those who don’t use apostrophes), what does this mean for creatives?
Storytelling. How many times have we heard that word from comms pros, and what exactly does it mean?
Twitter’s latest efforts to improve user and financial growth have seen the platform create more space for users to express themselves through its famous 140 character limit.
How charities need to include newsjacking as part of their comms strategy.